The 50 Best Tips of 2006
A Compendium of the Year’s Top Tips in Cataloging and E-commerce
More than metrics.
Businesses don’t succeed through metrics alone. Ideas and people make a company and a brand successful. If all you know about your customer is her numbers, she’ll soon be giving her number to somebody else.
—Geralynn Madonna, Spiegel Brands, source, “How Spiegel Recovered,” June, Catalog Success
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- Companies:
- Altman Dedicated Direct
- DM Transportation
- DoubleClick
- F. Curtis Barry & Co.
- Federal Express
- Fry, Inc.
- Hershey's Gift Catalog
- J. Schmid & Assoc.
- J.C. Whitney & Co.
- Lenser
- Lett Direct Inc.
- Liz Kislik Associates LLC
- McIntyre Direct
- Millard Group Inc.
- Orvis Company
- SC Fulfillment Services Inc.
- Sierra Trading Post
- The Rimm-Kaufman Group
- West Companies Inc.
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