The 50 Best Tips of 2006
A Compendium of the Year’s Top Tips in Cataloging and E-commerce
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Convert returns into sales.
Ensure that your customer service reps (CSRs) are capable of turning returns into exchanges. The CSR can simply say, “Ms. Jones, would you like the item in a different size, color, etc.?”
—Jim Gilbert, Gilbert Direct Marketing, Contributions to Profit, “Profit From Your Returns,” May, Catalog Success
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- Companies:
- Altman Dedicated Direct
- DM Transportation
- DoubleClick
- F. Curtis Barry & Co.
- Federal Express
- Fry, Inc.
- Hershey's Gift Catalog
- J. Schmid & Assoc.
- J.C. Whitney & Co.
- Lenser
- Lett Direct Inc.
- Liz Kislik Associates LLC
- McIntyre Direct
- Millard Group Inc.
- Orvis Company
- SC Fulfillment Services Inc.
- Sierra Trading Post
- The Rimm-Kaufman Group
- West Companies Inc.
The Catalog Success Staff
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