A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Wait patiently for test results
After a particular test designed to increase average order value (AOV) online didn’t immediately beat the control, “I cautiously ran the test for a few weeks. It turned out that since I conducted the test using products that had higher prices, customers for those products had a longer buying cycle. After three weeks, the test beat the control and AOV increased.”
—Geoffrey Robinson, J.C. Whitney, source, “Three Lessons Learned From a Web Site Redesign,” June 13, Catalog Success Idea Factory