A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Respond to customer information requests or complaints within 24 to 48 hours.
It’s not imperative to come up with a resolution that quickly since it’s not always possible to fix the problem immediately. But you should respond right away to alert the customer, “Here’s when you can anticipate hearing from us.”
—Lisa Ford, Ford Group, source, “Dig to the Root of the Issue,” April 18, Catalog Success Idea Factory