A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Don’t ‘force’ industry standards on your company.
The most problematic part of benchmarking is when people go to conference sessions and hear practitioners who share some data element. The conference attendee then goes home and says, “We need to get our X to this level that they quoted at the conference.” Or he uses the number as a prod to try to force his operations to some level of performance.
—Liz Kislik, Liz Kislik Associates, “Benchmarks and Best Practices,” March, Catalog Success