A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Merchandising

Be among the 5 percent of wise “squinchers.”
Few spreadsheet reports return as many tangible, bottom-line driven results as your square inch (“squinch”) analysis. But just 5 percent of catalogers have said they conduct a squinch analysis. With a squinch report, you’ll have a handle on your products’ performance and be able to plan merchandise selection beyond the immediate needs of your next catalog. Without it, you rely on incomplete information for your most important decisions.
—George Hague,, J. Schmid & Assoc., B-to-B Cataloging, “An Introduction to Merchandise Analysis,” July, Catalog Success