The 50 Best Tips of 2006
A Compendium of the Year’s Top Tips in Cataloging and E-commerce
Bait with blogs.
Search engines love good blogs, which are chock full of rich, fresh content, clean semantic markup and rich interlinkages. For many searches, blog results rank higher than product detail pages on search engine organic results pages.
—Alan Rimm-Kaufman, Rimm-Kaufman Group, Special Report: Web Marketing, “Blog for Increased Customer Response,” May, Catalog Success
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- Companies:
- Altman Dedicated Direct
- DM Transportation
- DoubleClick
- F. Curtis Barry & Co.
- Federal Express
- Fry, Inc.
- Hershey's Gift Catalog
- J. Schmid & Assoc.
- J.C. Whitney & Co.
- Lenser
- Lett Direct Inc.
- Liz Kislik Associates LLC
- McIntyre Direct
- Millard Group Inc.
- Orvis Company
- SC Fulfillment Services Inc.
- Sierra Trading Post
- The Rimm-Kaufman Group
- West Companies Inc.
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