A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Enable social commerce on your Web site.
Also known as community-based selling, this will bring some of the social elements of shopping to online retail. Let customers compare and rate products, write reviews, create “best of” lists, and search for other customers’ recommendations. Provide “forward-to-a-friend” capabilities, and enable search-centric shopping that lets buyers mine meaningful data from feedback, reviews and other online content to make buying decisions.
—Stephan Schambach, Demandware, “Must-Have Web Personalization Features,” May 9, Catalog Success Idea Factory