A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Woo bloggers.
Bloggers help build brands, start trends and wreak havoc on reputations. Generate some positive buzz in the blogosphere. Consider sending some free samples to bloggers with no strings attached. Spin it as an early Christmas gift. If they think your products are cool, they’ll probably link to you.
—Stephan Spencer, Netconcepts, “Help Your Customers Find You in Cyberspace,” October, Catalog Success