A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Re-evaluate e-commerce metaphors, e.g., shopping carts, wish lists.
Deliver on the shopping cart metaphor by placing a bar along the top or side of the page that expands when the shopper wants to see what she’s placed inside. Don’t take customers to a separate shopping cart page or they might get lost. Enable pop-up windows to give shoppers more information on a featured product so they don’t have to click through to a new page.
—Kevin Messing, Fry Inc., source, “Do’s and Don’ts For Next-gen Web Design,” May 23, Catalog Success Idea Factory