A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Help consumers comparison shop.
Consumers do it anyway. This way you’ll have a voice in the process. Place a comparison chart on your landing page that summarizes your unique selling proposition relative to the competition. Ad copy should show people how you compare.
—Patricia Hursh, SmartSearch Marketing, “Four Tips from the Catalog Conference,” May 23, Catalog Success Idea Factory