A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Web Site Maintenance & Marketing

Beware of promotional language such as, “We utilize state-of-the-art security technology” or, “We encrypt your data at all times.”
These types of claims are a lawsuit waiting to happen and are a tempting challenge for hackers. The FTC considers it a “deceptive trade practice” to publish claims about your security program that aren’t substantiated by your actual practices. Focus on what you do to secure your customers’ data.
—J. Chris Noell, Solutionary, “How to Market Data Security Measures,” March 28, Catalog Success Idea Factory