The 50 Best Tips of 2006
A Compendium of the Year’s Top Tips in Cataloging and E-commerce
Don’t put your paid search campaign on auto-pilot.
Like visiting your dentist for a checkup, conduct a search marketing audit every six months. Ensure your pay-per-click campaigns stay healthy, whether managed by an in-house team or by an agency.
—Alan Rimm-Kaufman, Rimm-Kaufman Group, E-commerce Insights, “Give Search Marketing Campaigns a Checkup,” June, Catalog Success
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- Companies:
- Altman Dedicated Direct
- DM Transportation
- DoubleClick
- F. Curtis Barry & Co.
- Federal Express
- Fry, Inc.
- Hershey's Gift Catalog
- J. Schmid & Assoc.
- J.C. Whitney & Co.
- Lenser
- Lett Direct Inc.
- Liz Kislik Associates LLC
- McIntyre Direct
- Millard Group Inc.
- Orvis Company
- SC Fulfillment Services Inc.
- Sierra Trading Post
- The Rimm-Kaufman Group
- West Companies Inc.
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