A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Pre-qualify search marketing clickers.
Don’t pay for visitors who are unlikely to become customers. Be specific. Don’t describe products or services in literal terms; use qualifiers. If your catalog focuses on high-end window coverings, don’t just say “wood blinds,” use more descriptive, qualifying words like “highest quality, exotic wood blinds.”
—Patricia Hursh, SmartSearch Marketing, “Four Tips from the Catalog Conference,” May 23, Catalog Success Idea Factory