A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Search Marketing

Change internal links to meaningful keywords.
Links that lead deeper into your site should never say “click here” or “next.” Change these links to product names, category names or any keywords research tells you to choose. Creating links with relevant keywords will improve search engine results for those terms.
—Stephan Spencer, Netconcepts, source,“Three Tips to Improve Search Traffic,” March 14, Catalog Success Idea Factory