A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Use confirmation e-mails.
Although the industry numbers are increasing, many catalog companies still don’t send confirmation e-mails when customers opt in to receive them. A simple confirmation e-mail sets the tone for your brand and first sale. In such e-mails, include content about your company and products; stimulate the initial sale by offering a discount off the first order.
—Jim Gilbert, Gilbert Direct Marketing, Contributions to Profit, “Discover the Power of Confirmation E-mails,” July, Catalog Success