A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Acquisitions & Valuations

Pinpoint a buyer of your company.
If you’re looking to sell your company, you’ll find that buyers fall into two categories: strategic or financial. Strategic buyers may pay more for your business, because they can recast your income statement by leveraging existing overhead structure. Financial buyers care only about growth and profit. They’ll probably want to sell your company in three to five years for a profit. Smaller catalogers should look for strategic buyers.
—Stephen R. Lett, Lett Direct,, Strategy, “Exit the Stage Right,” January, Catalog Success