A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Weigh your words.
You’re in command of the reaction to your words. Check each noun and verb to be sure it’s as colorful, specific and dynamic as it can be. Consider the subtle differences you communicate to your customers. Ask how they react to “autumn” and “fall”; “pants” and “trousers”; “acquire” and “own”; or “made by” and “built by.”
—Herschell Gordon Lewis, Lewis Enterprises, source, “Three Quick Tips For Better Catalog Copy,” June 6, Catalog Success Idea Factory