A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Creative & Copywriting

Enforce creative synergy.
Even if you outsource creative services, enforce seamlessness in your creative by forming a brand standards guide — a sort of style manual that details how creative elements should appear in each sales channel. Instructions on color palettes, logos, fonts and photography should readily be accessible to everyone involved. Set up an FTP site from which your creative team can download the information needed.
—Carol Worthington-Levy, Lenser& Associates, source, “Channel Surfing,” March, Catalog Success