A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Retain your “gold” continuity customers.
Send a welcome letter in each customer’s first shipment, detailing how your continuity program works. Give customers online access to their accounts. Allow them to postpone, cancel or alter the frequency of specific shipments.
—Shari Altman, Altman Dedicated Direct, “A Continuity Mailer … Who Me? Never! Why Not!” May, Catalog Success