A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Treat well those customers who take the time to let you know they’re moving.
These are customers who actually cared enough about their relationship with your company to notify you of the move. Be more careful with that information and rush them a catalog. They just moved, and may need to buy a lot of stuff.
—Bill LaPierre, Millard Group, “Schmooze the Movers,” Feb. 14, Catalog Success Idea Factory