A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

B-to-B mailers should use databases to their fullest potential.
As databases become more agile and nimble, catalogers can increase the number of fields in their databases. Use your database as a decision-making tool that allows you to see how often and how much companies buy from you, as well as what products they buy and where in their organizations the products are sent. Have different fields relevant to your company.
—Gina Valentino, Hemisphere Marketing, source,“Jump-Start Your Segmentation Strategy,” Jan. 24, Catalog Success Idea Factory