A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Use regression analysis to quantify the relationship between two variables.
This way, you can predict what a sales increase could be with a given discount offer and still be statistically correct. If the correlation is too small or nonexistent, seek other factors that may affect your bottom line.
—Orest Protch, "Use Regression Analysis to Optimize Catalog Circ and Sales Data,” Feb. 28, Catalog Success Idea Factory