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Joe Keenan
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Another functionality that Brooks Brothers is rolling out this year is the ability to buy a custom-made suit online. The retailer knows that not all body types are the perfect six-inch drop (e.g., 42 jacket, 36 waist). To accommodate all sizes, Brooks Brothers is giving shoppers the ability to mix and match pants and jackets when purchasing a suit online.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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