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Joe Keenan
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Kids want to buy the same brand [Brooks Brothers] as their parents do, Seiff said. How many companies can say that about themselves, he asked the audience. In addition to the quality clothing that Brooks Brothers sells, its commitment to customer service is the reason it's been around for so long.
We're old because we're good, not good because we're old, Seiff said.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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