How to Evaluate a Service Bureau

Ask about services. What other products are available at each service bureau you’re considering? A bureau should be dedicated to updating its technology and offering advanced services and products to set your mailings apart from your competitors.

If you mail overseas, ask about the provider’s international products. If you send e-mail promotions, be sure the company can assist you, if desired. Other perks to look for may include data-enhancement, analytical services and consulting.