How to Evaluate a Service Bureau

CASS certification is important for the postal discounts. The more records coded, the better your postage discounts.

Also, run NCOA as often as possible. If your best customers move frequently, you still want to be able to get your mailings to them. Although NCOA has strict match logic, you’ll be able to improve your response rate, provided at least 5 percent of your file is corrected by NCOA.