Acquire Customers With Alternative Media

Mini-catalogs

For years I’ve been attending direct marketing conferences and have stopped by the booth of WEB Direct Marketing, printers of mini-catalogs — little eight- to 24-page, full-color versions of big catalogs. (Get a sample kit by e-mailing webdm@aol.com.)

Mini-catalogs, like those pictured at right, can be inserted into or used with the following media:
- cable billing statements;
- first-class statement
- enclosures;
- cellular phone bills;
- newspaper subscriber statements;
- package inserts;
- card deck windows;
- suburban free-standing inserts; and
- local consumer co-op mailings.