Acquire Customers With Alternative Media
A Checklist.
Today, many catalogers use space ads. TravelSmith has advertised The Indispensable Black Travel Dress™, and The Sharper Image is all over the media with its proprietary air purifier.
Following are four rules of the road for space advertising:
1. Go in media where your competition goes.
2. Come up with a great offer at a great price.
3. Never pay retail for an ad.
4. You’ll probably do better selling an item than offering a free catalog.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
