Acquire Customers With Alternative Media

SkyMall is the ultimate co-op vehicle and should be looked into by most catalogers. The beauty of having your products featured in SkyMall is that you don’t waste money mailing expensive catalogs to disinterested prospects. Rather than trying to select the prospects, they select you!

Space Ads

I can think of three catalogers who got their start running small ads in relative media:
- Richard Thalheimer of The Sharper Image offered a wristwatch for joggers.
- Lillian Vernon launched her empire with small black-and-white ads for personalized belts and handbags.
- Mel and Patricia Zeigler started Banana Republic with small ads for surplus French army shirts.