Acquire Customers With Alternative Media
I found it distressing that they’re still mailing to us; I hate inefficiency and waste.
How can a cataloger acquire new customers without blowing a wad of dough on cold mailings of a big book to absolute strangers? Following is a checklist of testable ideas to try.
SkyMall
Catalog Success readers know of my fascination with this huge book containing the best-selling items of dozens of catalogers who present them with their very best copy, design and pricing. The audience? Millions of travelers who spend hours cooped up on airplanes with the book.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
