Acquire Customers With Alternative Media
A Checklist.
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Denny Hatch
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We recently received catalogs from which we’ve never ordered — French Country Living, Cuddledown, Garnet Hill, Seton Identification Products and Soft Surroundings. Other catalogs that we may have ordered from in the distant past include Saks Fifth Avenue, Ballard Designs, TravelSmith and Paul Frederick.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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