Acquire Customers With Alternative Media
A Checklist.
As a result of our starting the newsletter WHO’S MAILING WHAT! (now Inside Direct Mail) and running it for 15 years, I’d estimate that more than 200,000 mail packages and catalogs have passed through my hands.
Today, when I hear the dog attack the mail as it comes through the slot in our home’s front door, I immediately drop what I’m doing to see who cares enough about me to mail me something.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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