Acquire Customers With Alternative Media
A Checklist.
Co-op Databases
If you’re not a member of a cooperative database, look into becoming one. The Abacus Alliance, for example, is made up of more than 1,800 catalogers with data on more than 3.5 billion transactions in 90 million households — virtually everyone in America worth reaching.
Add your name to the Abacus pot and get back not only a profile of your customers but access to hundreds of thousands — up to millions — of prospects that match their characteristics.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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