Acquire Customers With Alternative Media
A Checklist.
Radio
This may be an off-the-wall idea. However, David Oreck — with his 8-pound hotel vacuum cleaner and air purifier — is all over radio, making his one of the most recognized voices in America.
DRTV
Direct response television (DRTV) is expensive up front, but nothing shows off products in action like a television commercial or infomercial.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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