Acquire Customers With Alternative Media

I’ve been in direct marketing for 40 years. I got into the business when direct mail was king and off-the-page advertising was queen. Little telemarketing was done. Certainly there was no DRTV. And e-mail was just a gleam in the eyes of a select few.

Today, direct mail is still the workhorse of direct marketing — the most efficient way for a marketer to reach those potential customers with the right demographic and behavioral patterns.