A Chat With Sue Landay, President, Trainer’s Warehouse

CS: So your father is still involved in the business?
SL: Yes, very much so.

CS: When did you take over as president?
SL: That was 2002.

CS: What was your biggest challenge when you first came on board?
SL: There were a couple of challenges. We were doing duplicate entry for orders and names in our database. One of the challenges was trying to select a software program that would eliminate that duplicate entry process and enable us to collect data about customer purchasing habits. We had been using an accounting software that basically was just for accounting, but we had used it for order-taking. And there was a Q&A software that really was just for a names database. That was the first real challenge when I came in. We fairly quickly made that change, probably in 1998 or so. We moved to Mail Order Manager software, and it’s been something that allowed us to grow.