A Chat With Sue Landay, President, Trainer’s Warehouse

CS: What’s the annual circulation of the catalog?
SL: In 2006, it will be about 2.5 million.

CS: What are your primary customer demographics?
SL: Most of our market is within the U.S., although we do have some international. Most of our customers are either corporate trainers or they teach in schools. They’re all classroom presenters in some form. Although some of our products, we’ve found, are applicable in different industries. It’s quickly growing and expanding from that initial niche.