A Chat With Sue Landay, President, Trainer’s Warehouse

Third, track results. That’s one of the beauties of the catalog business. You can see the impact of different efforts. Putting in the infrastructure to try and figuring out what’s working and what’s not. Even with the challenges of being a b-to-b business, it’s important. But you also have to be able to step back from those results and not get buried in the minutiae.