A Chat With Sue Landay, President, Trainer’s Warehouse

CS: What about the catalog business appeals to you?
SL: I like that you’re able to get immediate feedback and response on something that you do. It’s very reactive. You get instant feedback. As opposed to my husband who’s a novelist who has to wait three years before he gets any feedback on something. I think the other thing that’s really gratifying about it for me is that I have both an analytical side and a creative side. On one hand, I love being able dive into the numbers for data analysis and planning. On the other hand, it’s a tremendous creative outlet. Whether it’s developing the product, doing some graphics for a product, coming up with new logos or new names for products, there’s a tremendous amount of creativity. It’s a really wonderful way for me to balance those two aspects of who I am.