A Chat With Sue Landay, President, Trainer’s Warehouse

CS: What sets your company apart from others?
SL: I think it’s our spirit of fun and creativity. It permeates our catalog, our photography, our copy and our Web site. It impacts the way we interact with each other internally and the way we look for exclusives. We really put a premium on bringing fun and creativity into the classroom. It’s a lot of what we’re about at all levels. We really focus on customer service as well. We have a very liberal guarantee. If people aren’t happy with the products, we want to take it back. We really do mean that and stand by that. We want to treat our customers as we’d want to be treated if we were the customer. If something is falling short of your expectations, we don’t want you to have to live with it. That’s something we really try to live by.