A Chat With Paal Gisholt, President/CEO, SmartPak Equine

CS: What’s your annual circulation?
PG: 2.5 million catalogs.

CS: What are your primary customer demographics?
PG: About 85 percent women; the target age is between 30 and 50. Household income, greater than $100,000.

CS: What are your main sales channels?
PG: Internet and catalog. Sixty percent over the Web, 40 percent to our contact center.