A Chat With Paal Gisholt, President/CEO, SmartPak Equine

Second, our core SmartPak essentially is a drug delivery system, a packaging-based, drug delivery system that really helps to increase compliance with a veterinarian’s recommendations. So we’re creating a partnership model with veterinarians where a vet would be able to visit a client, identify some recommendations, then they’d be able to sell SmartPaks to their clients and we would do all the work in terms of fulfillment and billing. They would collect a residual profit and we would get exposure to a group of customers that might not have heard about us through traditional catalog prospecting. That’s another growth initiative.