CS: What is your current biggest business challenge and how do you plan to resolve it?
NB: Today our mission is pretty simple. Deliver a great sales channel for HP. We want to deliver the best possible sale for our customers. If you have a motivated sales rep, you'll make sales. We spend a lot of time on the art side of it, so the reps give the best experience to our customers. You've got to deliver a personal experience. If you call up and order a camera, we'll sell you a camera, but if there's no dialogue, you'll have a bad experience. You need to talk about what kind of pictures you're going to take, how you're going to print them, what kind of paper you'll need. If you can open that dialogue, you'll be selling a solution and an experience. That gives us a higher average order size and better margins.
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A Chat With Nikhil Behldirector of sales centers, HP Home
CS: What is your current biggest business challenge and how do you plan to resolve it?
NB: Today our mission is pretty simple. Deliver a great sales channel for HP. We want to deliver the best possible sale for our customers. If you have a motivated sales rep, you'll make sales. We spend a lot of time on the art side of it, so the reps give the best experience to our customers. You've got to deliver a personal experience. If you call up and order a camera, we'll sell you a camera, but if there's no dialogue, you'll have a bad experience. You need to talk about what kind of pictures you're going to take, how you're going to print them, what kind of paper you'll need. If you can open that dialogue, you'll be selling a solution and an experience. That gives us a higher average order size and better margins.