A Chat With Justin Rashid, founder and president, American Spoon Foods

CS: What was your biggest challenge in the first few years?
JR: Probably the biggest challenge in those days was convincing people that Michigan made specialty foods that rivaled the best in the world. Back in those days, specialty foods were imported. If it wasn’t from Paris, Germany, England or Italy, it wasn’t good. So we were one of the first American specialty food companies. People didn’t realize that American-made, locally made specialty foods could be wonderful and were worth the price.