A Chat With Justin Rashid, founder and president, American Spoon Foods
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Matt Griffin
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CS: Does a lot of the food still come from the wild?
JR: We still buy wild blackberries, wild elderberries and wild thimbleberries from people, but as the company has grown, it’s a smaller and smaller percentage of the total. It might be something we love to do and we’re proud of it, but it’s a much smaller percentage than it once was. Most of the products we now make are made from the cultivated fruits that Michigan is famous for -- cherries, red haven peaches, early-glow strawberries, blue crop blueberries. All of the things that the western side of Michigan, one of the premier microclimates in the world, is known for. That’s what we feature primarily.
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