A Chat With Justin Rashid, founder and president, American Spoon Foods
CS: What goals do you have for the catalog and what steps will you take to achieve them?
JR: In terms of the catalog, we’re really interested in steady incremental growth. We’ve built our mailing list through our retail stores and the national recognition we’ve gotten by trying to produce spectacular products. People often come to us, thankfully, when they read about us. This past year, we were given the Gallo family vineyards gold medal for the best artisanal condiment. Things like that, recognition like that has been instrumental for us. You have to distinguish yourself. When we began there were just three American specialty food companies. And we’ll be 25 next year. We’re an old-timer in this business, but now it’s a crowded field. And there are only a handful that have really authentically wonderful products.