A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What's the overall SKU count?
BE: We're a little over 8,000. That can flex, depending on time of year. I think we've had as many as 8,900 SKUs recently, but over 8,000 is a good benchmark.

CS: What's the average SKU count in a catalog?
BE: It will range between 300 in those lighter page-count books to as many as 1,200 to 1,400 in those big books, or master books, basically those are the compendium versions of the Crutchfield offering.