A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: How many times a year is the catalog mailed?
BE: We're nearly monthly with an issue. We have eight major book events, eight major thematic book events that we go out with that we change due to seasonality, product. Among those there are multiple versions of the catalog, so we're fairly specialized there — going after our car audio folks vs. our home audio and video folks. And then there's different page counts within that, but it crystallizes around eight major mailings, and then remails or supplements between those eight major events.