A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What percentage of sales does retail account for?
BE: Retail's a very nominal piece of the equation now. It's kind of funny because I've been here for about a year-and-a-half, and when you talk to people about Crutchfield locally, they think of us as the two retail stores. As a result, they kind of miss sometimes the fact that we're a national franchise … and have been so for a number of years. At about 6 percent of overall sales, retail's a nominal part of the order and sales volume here.